Victor Narynskyyi

Victor Narynskyyi, 29, of Awesome Co. Marketing, is the 10th nominee for the Kelowna Top Forty Under 40 program to be profiled in this newspaper. Nominatiors are being accepted at until March 31. A special event honouring all 40 nominees will be held in the spring.

Editor’s note: This is the 10th of 40 profiles for the Kelowna Top Forty Under 40 program presented by BDO Accountants and Consultants, Junior Chamber International (Okanagan branch), Kelowna Chamber of Commerce and The Daily Courier. Every week in this space, we’ll feature someone under the age of 40 who is making an impact through business, community involvement and innovation.

When you put ‘awesome’ right in the name of your business, you have to have confidence.

“We are awesome,” said Victor Narynskyyi of Awesome Co., a new marketing business in Kelowna, with a laugh.

“We do great work for clients. And we’re ahead of our time with our online set up for graphic designers. They can order online, get higher-quality prints and we can have clients across the country. Awesome also allowed me to relocate to Kelowna from Winnipeg.”

One of Awesome’s clients include Colin Basran, who is running for Kelowna mayor in the upcoming Nov. 15 civic election.

“We’ve done some of Colin’s marketing, signage, his website and his social media,” said Narynskyyi, 29.

Other clients include Springfield Funeral Home, ReMax realtor Jesse East and Kelowna Seniors Outreach and Resource Centre.

It was outreach centre executive director, Vi Sorenson, who nominated Narynskyyi for Kelowna Top Forty Under 40.

“It was part of our community involvement to update the outreach centre’s website,” said Narynskyyi.

We also put together a searchable online seniors’ housing directory for them.”

When Narynskyyi moved to Kelowna six years ago, the graphics company he ran was called Can B Business Solutions, which printed brochures, catalogues, business cards and other marketing materials for companies, graphic designers and small print shops.

That business morphed into Awesome Co. when Narynskyyi decided to partner with a friend in Winnipeg.

“The alliance allows us to operate twolocations, one in Winnipeg and one in Kelowna,” said Narynskyyi.

“We also offer graphic design, printing, marketing and website services.”

While most of the clients are in Winnipeg, Narynskyyi is building the Okanagan business with his contacts.

Narynskyyi has another company called Centro Consulting, which does science-based analysis of market research.

“Traditionally companies may have used focus groups to gather market research,” he said.

“But, focus groups just tend to tell companies what they want to hear. We have people tell stories and we figure out what common themes there are and what emotional and psychological attachement people have to brands or products.”

Narynskyyi is also the Kelowna chairman of GenNext, the young professionals branch of the United Way.

“Basically, we match young professionals with volunteer opportunities,” he said.

“In our annual events, we’ve been able to put young professionals into 1,700 and 2,500 hours of volunteer work.”

Narynskyyi is also on the advisory and executive boards of the Central Okanagan Economic Development Commission.