With the combination of marketing and data analytics sweeping the business world, Okanagan College is getting in on the act.

A new diploma program in marketing and data analytics will combine courses from mathematics, statistics, business and data science to provide students (who already have bachelor degrees in business or science) with the knowledge to carve a career in the growing field, the college said Friday in a news release.

“It’s difficult to think of an area of our lives that hasn’t been affected by the growth in data being collected and the marketing it drives,” said college president Jim Hamilton. “While some people are rightfully concerned about the privacy implications of all that data, it’s an undeniable reality that the data begs for analysis and application.”

All the popular companies are doing it.

“Forestry manufacturing companies, like Tolko Industries, rely on big data and analysts to provide proactive business information and financial and operational analyses in achieving the optimal investment return for Tolko,” said Pino Pucci, Tolko’s vice-president of sales, marketing and logistics.

The course was approved by the board of governors in April. Find out more information at okanagan.bc.ca/pbmda.

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