Half of Kelowna’s tourism revenues come in July and August, local politicians heard Tuesday.
Expanding those revenues beyond the summer months is one of the top objectives of Tourism Kelowna, members of West Kelowna city council were told.
“How do we build a sustainable, resilient visitor economy when we currently rely on two months of good weather to generate 50% of our revenues?” read part of Tourism Kelowna’s presentation to council.
Goals for the organization include a focus on four-season marketing, promoting the hosting of meetings and events outside the summer months, and growing new travel markets such as “LBGTQ, culinary and authentic, respectful Indigenous tourism.”
Tourism Kelowna has 12 full-time staff, six part-timers and 60 volunteers. It gets 69% of its revenues from a hotel tax.