Sabrina Nunes breastfeeds her baby Oliver on Saturday at the farmers market in Kelowna.
But the 31-year-old Kelowna woman knows what she'd have to do first before responding to such an injunction.
"I'd have to cover Simon's ears," Martens joked Saturday, referring to her seven-month-old baby boy. "Whatever I did say to someone who told me that, Simon probably shouldn't hear it."
Martens was one of 88 women participating in the annual Breastfeeding Challenge, held at the busy Kelowna Farmers' and Crafters' Market. It was the largest-ever turnout for the challenge, similar versions of which were also held in Vernon and Penticton.
The whole idea of the event is to reaffirm the message that it's OK for women to breastfeed their babies in public.
"This really is the perfect venue for something like this," said Lisa Ford, co-facilitator of the Kelowna Breastfeeding Cafe. "It's a busy, family place - a perfect place for moms to breastfeed."
Among the hordes of people browsing for their fresh veg and other supplies, nobody seemed to take offence at the sight of dozens of women nursing their babies.
"Maybe it was something that would get a few people riled up years ago, but I don't know anybody who would be bothered by the sight of a woman breastfeeding in public," said Cecil Marriott, 66. "What could be more natural?"
Another idea behind the Breastfeeding Challenge is simply to encourage more women to do it, and for longer periods of time.
More than 90 per cent of all Kelowna women breastfeed their baby when it's born, according to Interior Health. But six months later, only 30 per cent are still breastfeeding, the rest having switched to formula.
The World Health Organization recommends babies feed exclusively by breast for the first six months. Even after solid foods are introduced at that point, breastfeeding should continue until the child is at least two years old, according to the WHO.
Breast milk is the perfect food for babies, providing all the nutrients a child needs, Ford says. It also helps build up a baby's immunity.