Backstreet's back all right.
The City of Penticton, along with the Downtown Penticton Association, officially unveiled Backstreet Boulevard before a small gathering Saturday afternoon.
The street, previously known as Westminster Avenue East and Robinson Street, was renamed, in part, to avoid confusion with other parts of the city. Business owner Doug Guerard said many of his new customers have trouble finding his store.
A 20-minute ceremony, attended by local dignitaries and some business owners from the street, also included the kickoff of the restoration of Penticton Creek.
Deputy Mayor Wes Hopkin said businesses in the area "wanted to be part of the downtown revitalization and also wanted to stop confusion in the downtown" with respect to the street's location.
Hopkin said that through consultation with the public, restoration of the creek emerged as a priority for many.
Businesses on the street include Guerard's Fine Furniture, Caroline's Boutique and Burger 55. While the name change passed in a 4-2 vote of city council in May, there was some opposition.
Jill Beaven, co-owner of the Dragon's Den on Front Street, whose commercial/residential properties extend through to the new Backstreet Boulevard, voiced her continued opposition, noting the street had been called Westminster Avenue East since 1895.