The fifth annual version of a popular fundraiser involving stand-up paddleboarding has a $50,000 fundraising target.

The Pihl Law Paddle for Prevention takes place Sunday, Aug. 11, at Kelowna’s Rotary Beach.

Teams, many members of whom don colourful costumes, compete to see who can paddle around an obstacle course in the fastest time.

Proceeds go toward Brain Trust Canada, which works to reduce brain injuries, particularly among young people.

Lawyer Sean Pihl created the event as an alternative to traditional fundraising activities like golf tournaments and public walks.

Some team sponsorship opportunities are still available. See for more information.