Like a Thanksgiving pumpkin, the iconic Sails sculpture in downtown Kelowna will be orange this weekend.

Friday through Sunday, when it’s dark, The Sails will be illuminated with orange lights for the #UNIGNORABLE campaign by the Southern Interior branch of the United Way.

Using the orange also associated with the changing colour of leaves in the fall, the United Way wants to shine a light on the local issues of homelessness, mental illness, domestic violence and poverty.

People are encouraged to donate to the United Way or give during their company workplace campaign.

Many United Way charitable and non-profit agencies have programs to help people move from poverty to possibility.

Check out UnitedWaySIBC.com/LocalLove.