Ryan Hunter, the owner of men's underwear store Behind the Fly, hopes business doesn't drop off too drastically with the street in front of his business ripped up.
Hunter was referring to Tuesday's closure of Bernard Avenue between St. Paul and Ellis streets for three months for the next phase of downtown revitilization.
"When I opened today the street was dead," said Hunter, the owner of mens underwear store Behind the Fly at 543 Bernard Avenue.
"I'm being optimistic and hoping that after being open for more than a year I have a loyal customer base. I'm also running a Facebook campaign. Hopefully the customers keep coming and business doesn't drop off too drastically."
Located at the southeast corner of Bernard Avenue and St. Paul Street, Hunter is bearing the brunt of two phases of Bernard Avenue rip ups.
For the first phase September to December 2012 when Bernard was closed to vehicle traffic between Richter and St. Paul streets, Hunter saw revenues drop by half compared to the summer.
This third phase also sees the street in front of his store closed off.
Sidewalks are still open, allowing pedestrians to walk the block.
But the reality is without the convienence of driving the block and parking, some customers will go elsewhere.
The fencing separating sidewalk and ripped up street and the noise, dust and smell from heavy equipment doesn't help either.
The second phase of the revitilization saw the stretch between Abbott and Pandosy streets closed from January to May this year.
Phase three was initially supposed to be two blocks from Pandosy to St. Paul.
But it was scaled back to the one block between St. Paul and Ellis.
Apparently the FortisBC lockout of workers means some electrical work can't be done so the City of Kelowna decided to do the revitilization work in smaller chunks.
Hunter hopes that means the block in front of him is done quicker and then work can move on to the next block.
"The street is very quiet," said Josh Pachal, the co-owner of health food store Natural Rezources at 525 Bernard Avenue.
"Business will be down significantly. But it will be worth it for the results. It will be beautiful when finished."
Hunter at Behind the Fly concurs.
"When the first phase was done there were definitely more people in this part of downtown," he said.
"So I can't wait for the whole thing to done and really reap the benefits."
The construction didn't stop Chris and Loren Choy from making a few detours to get to a late breakfast at Mad Mango Cafe just outside the shutdown zone at 551 Bernard Ave.
"We knew this was happening so we just did the detour at Ellis Street and came up the sidewalk," said Chris.
Mike and Bev Wood also used the sidewalk.
"There are three stores on this block we wanted to get to so we just parked a little farther away," said Bev.
"It's not a big deal, but it's good they waited until after Labour Day to do this."
The phased revitalization work takes breaks for Christmas and summer so the street isn't closed for the busy holiday shopping and tourist seasons.
When all complete in the spring of next year, Bernard Avenue will have all new underground utilities, repaved surface, wider sidewalks and streetscape improvements such as benches, patios, art, plantings and new light standards.