Young women may swoon over Justin Trudeau's hair, but the heir apparent to the federal Liberal throne had better come up with something more to sell to voters than his good looks.
In what was perhaps the understatement of the year, Trudeau acknowledged during his swing through Kelowna that his party is "in trouble."
He even admitted the Liberals are "irrelevent" in Kelowna and elsewhere.
Odds are, if this is the best the party has to offer, things are going to stay that way.
Desperate politicians say desperate things. They make outlandish promises and talk out of both sides of their mouth even more than every other politician out there.
For instance; Trudeau played to all sides of the crowd on the controversial Northern Gateway pipeline issue.
He first painted himself as an environmental activist, proclaiming mankind is running out of time to
react to environmental crises.
Then, he said he's not opposed to pipelines that carry fossil fuels from the oilsands.
And, finally, he threw in a trendy reference to current native tensions by saying Ottawa should have consulted more with First Nations.
Attempting to be all things to all people is a sure recipe for the Liberals to remain in electoral purgatory - and certainly not the path his father would have taken.
Trudeau has big shoes to fill. We're not so sure he's ready yet.
- Managing Editor
Jon Manchester